Custom banners have been around us for so many years that we have
become impervious to their presence. In fact we are moving on to a whole new
thing in advertising and spreading the word across to our target audience; that
is the internet. Advertising on the internet is not too different from custom
banners, the truth is that even the internet has custom banners splayed all
over the place on websites, blogs and what not. Now online advertisements have
gotten to a point when it has become quite common, making viewers used to their
presence. This cannot be good because the primary purpose of advertisements is
to be visible at all times letting people see them and be influenced by it,
when they become too mundane, advertisements lose its significance, which cannot
be good at all.
Change Goes Around in Cycles
You must have read of messengers and mail doves in your history
books or seen them in old movies, after running messengers, doves and
messengers on horsebacks came the snail mail and then came the telegraph,
followed by the telephone and finally the internet. Each of these have been
used by the marketing fraternity to get the most out of each of these and
always they have run into the wall after riding on the popularity of the latest
technique for a while. As soon as this happens they diversify their tools and
begin looking for other channels with more attention. Recently it has been
observed that people are falling back to the method that was a hit during the
last decade to add variety to their advertisement platforms. So you see, trends
and changes are never permanent but they keep repeating themselves.
Custom banners are known not just for adding variety to the
advertising campaign, but also for its inherent qualities that made it so
famous back in the day when there were no online ad portals or online banner
ads. Custom banners could remain in one position constantly and batter the
viewer with the message whether the viewer likes it or not!
Why Custom Banners Now?
This is the internet age when everybody is online and there are
more online ads than there ever were offline commercials, so why should a
business siphon money out of their online advertising campaigns and put them
into banner campaigns? What will that achieve?
The truth is that custom banners can go places and remain there
(until the contract with the advertiser runs out!) hitting passers-by with the
message without fail and irrespective of the fact whether the viewer is online
or offline! Unlike web ads, custom banners are capable of attracting more
eyeballs as long as there are people on the roads. As the best thing about
custom banner advertisement is that the prices involved in commissioning a
project is quite less and the yields are pretty rapid too. And to add that
proverbial cheery on top, some custom banner makers will give you huge
discounts on everything they make!
