Guidelines to Making Compelling Banners and Signs

Haven’t you driven by a restaurant at night and wondered at the brightly shining banners and signs hanging in the foreground, while people hang around eating a late night meal or drinking beer?

Did you ever notice that these banners and signs, particularly of motels and restaurants are visible from miles away if not further away? The reason for that is the owner’s need to advertise and promote his business as best as he can. 

Promoting an existing business or a new start up becomes easier with banners and signs. Advertising on TV and online is important, but when it comes to letting people know about your gig, nothing can beat old good neon & fluorescent lights. Very few positioning tools are as cost effective as these are. Businesses use these to advertise upcoming events, announce grand openings and get the word out on new products or services. Banners and signs can be tailor made for businesses, which count on footfalls to thrive. 

According to the philosophy of ‘Bootstrapping’ propounded by Jeffrey R. Cornwall, the banners and signs have to confirm to a few guidelines to be truly effective. We have simplified those few points here.

1.       The wordings should be simple and lucid.

2.       Texts and graphics should be visible to motorists driving past.

3.       Typographical errors and superfluous sentences should be eliminated.

4.       Using clichés to cheat viewers do not help.

5.       Illuminating banners and signs at night drives sales.

A potential customer should have fun looking at the advertisement. Try to change the ads on a regular basis if possible and keep your customers guessing. Everybody loves a little surprise.

Common Mistakes

Never push the law. There are rules in place to regulate how advertisements are displayed. Consult with an expert to know what rules are applicable in you targeted region. Avoid extreme graphics, these turns off customers. Educated customers make choices based on several factors; poor visuals will not help you achieve anything.

Small businesses are taking advantage of banners and signs to attract attention towards their services and products. Give your business a shot in the arm, contact Artflag. 

Custom Banners Printing and Its Benefits

Business success mostly depends on marketing and advertising. Customers should be familiar with the promotion of a service and its product in a decent approach. There are actually different numbers of techniques and processes available, by which the marketers are spreading their publicity to the customers. For example, one can use banners to spread out the message of marketing to their audience and customers.

It is a very common and easy task to print a banner. Normally there are different types of banners printing . But two types of banners printing are most commonly used; the one is vinyl banner printing and the other one is custom banners printing.

Poly vinyl chloride, which is also known as PVC is the raw material of vinyl banners. These materials are long lasting. They are not damaged by weather when they are in unfavorable condition. A special type of inkjet printer is used to print vinyl banners. The inkjet printer uses ink, which is semi solvent. This type of ink is comfortably used, because it does not fade up quickly. Vinyl banner printing requires a short period of time to be executed and the cost is very low.

Another type of banners printing is custom banners printing, which is generally used for individual needs. These types of banner printing are very well known because of their characteristics. These banners can easily be put anywhere you want to put them. Custom banners are easier to handle than vinyl banners. They cannot be broken down very easily. Numerous special fabrics that can make the banners stronger are used for this purpose. The banner size depends on the marketing message requirements. You can fix the color as well as the shape of these banners. These banners are also very cheap to produce and take less time to make.

 People who are related to the business prefer custom banner printing to make connection or communicate with their existing customers. Actually the custom banners offer good attraction to the customers and that is the reason why most business people like these types of banners. These types of banners gain the attention of the customers in every busy place with great ease. It can be said that custom banners are the best media to promote the products to the customers, as most of the businessmen include these banner types in their business policy.

This type of banner provides many ways to mark different ideas.

Custom banners printing separate you from your competitors on the market. One can easily do anything they want with custom banner printing. The designer helps the client to choose the color, size, images, design elements, etc for making a good custom banner.