3 Crazy Ideas You Can Use With Banners and Signs

Banners and signs are great marketing tools that have been used by professionals since the beginning of the electronic era and will keep using these well into the future. With the only exception of a form transition the basics of banners and signs have not changed much. We have the same simple things that make banners and signs so powerful, and it is for all of us to explore. 

I have found these to be quite successful even in this era of electronic marketing and social media reach. I am all in favour of these forward moving techniques, but I am quite convinced that billboards, signboards and custom banners are still very important. The reason for this, in my opinion, is these tools appeal to the older generation of people who were born in the 70’s when they grew up seeing banners and signs instead of ads on Facebook!

I would choose these offline tools over any online tool any given day because I get all the three facets of marketing - creating, marketing and distributing covered, all with banners and signboards. Here are three ideas that I have seen my peers apply successfully and I am exploring everyday. 

Long Term Promotions

It has been known for years that customers make impulsive shopping decisions. Recent studies have shown that there is more than that to the buying process. People come in contact with marketing materials at every step, of some they are aware, others happen with their conscious knowledge. If you hit the customer with compelling marketing collaterals more often, their subconscious minds will recognize and identify the product when they see it in a shop. Banners and signs are cheap and you can put a few of these at key gathering points where your advertisements have a better chance of being viewed. When people begin seeing your banners continually, your product and brand will become ingrained into their minds and eventually they will pick your products at a mall or a shop!

Short Term Promotions 

Think of expositions, shows and product launches. If you have ever been in one, you might have seen dozens of products and hundreds of consumers all looking to buy something or know more about products. Though the medium is the same, the technique should be significantly different. For short term promotions, ads must be optimized to satiate the need for ‘instant gratification’ in consumer. Prepare your banners and signs in such a manner that it highlights a problem and then solves it all in one single spread of the vinyl!

Building Customer Loyalty With CRM Techniques

Customer loyalty might seem something too big and complicated for banners and signs, on the contrary, we believe that there could be nothing more powerful in building customer trust and goodwill. Put up banners printing for free professional advice and service and earn the goodwill of people around you. Customers love to be taken care of and they appreciate it. Shut close the profit books for a day and offer some free help - and let people know that you care and want to connect with them!

Why Choosing a Local Company for Banner Printing Makes Sense ?

Why do people choose banner printing for advertisement? The reason is fundamental, humans respond to large colorful objects far better than smaller objects. There is no denying the fact that video ads are potent enough to catch the attention of all and sundry, however, one should not write off banner printing ads yet. On the contrary, this mode is becoming more popular in times of economic turmoil. With everybody trying to shave off a few cents on every deal, banner ads seem like the right choice.

Banners Printing Advantages

As already pointed out, the primary advantage of banners printing is price, cost or returns on investment, whatever you want to call it. With banners, you spend less and reap better benefits.

·        Banners are highly conspicuous. These just jump out at customers. With these, a business cannot miss the opportunity to advertise its products.

·        Banners are easy to shift, port or replace. Unlike other promotional tools, banner printing gives a business the space to detail the aspects of the products, thus empowering the consumer with information to make better decisions.

·        These are far more durable than it seems on the surface. Fonts, colors and designs are used to reflect the company’s logos and design preferences. There is virtually no end to the design schemas that a business can opt for.

·        Custom Banner are inexpensive, but very effective at getting the message across. They help retain focus on the core products that need promotion. 

Types of Banners Printing

Common banner types are listed below.

1.      PVC Banners

2.      Vinyl Banners

3.      Mesh Banners

4.      Roll Up Banners

5.      Stickers

Among the advantages of choosing local companies, the first is cost control. With local establishments, you can keep a tab on the expenses. The second advantage is the feasibility of a face-to-face meeting. There are times when personal interactions do help in understanding the dynamics.

As a client, you can drop by the banner printer and peruse through samples. Similarly, you can invite the designer to come over and discuss the opportunities that banner printing can provide.

Warnings

There is little doubt that gaudy colors catch attention faster than sober, gentler banners, but that being said, a poor ad will catch attention only to disgust the consumer (viewer)! The second issue is the placement of the banner. You might have to take into account the demography and tap into the information to appeal to the viewers.

Artflag, New York provides express expert services in banner printing. Here is where you can peep into their website. 

Banners & Signs New York - Talks and Discussions With The Agency Design Expert

Creative issues always arise when businessmen visit banner printers for Banners and Signs New York. It is not uncommon for creative designers and business owners to come at loggerheads over matters that can be solved very easily.

You can always do what folks at the shop tell you to, but that way you are guaranteed to waste your money on a design that has been tried over again and again by many other before.

How to Come Up With The Best Concept For Banners & Signs 

If you have no effing idea on making a good design, do not pretend you know. There might be someone else at your organization/office/business who knows these things better than you do.

Before you wander into a creative design agency, get hold of someone who knows designs. Ask to see the creative head at the banners and posters design agency and get to see what they have on offer. We advise to clarify at the very outset that you are looking for exceptional banners for your business.

Be warned that special designs will cost you just a tad bit more, but as they say - the investment is worth the outcome. Now let us see how people reach the ‘swearing and fighting’ stage from the ‘geeky harmless discussion’ stage. 

What Causes Disputes?

The most common reason is misunderstanding intents. At banners & signs New York printing shops, designers have the best of their clients at heart. And they are very efficient at what they do. When clients (business owners) approach designers with their needs, they often have ideas that they think is the best for them.

While these initial ideas are often very good, at times, such ideas may not resonate well with designers at the banners and signs New York shop. With both party getting passionate about their pet ideas, tensions start flaring.

Often arguments are good to sort things out and clarify important aspects, at times things get out of hand! The only exception is when one of the participants (either the client or the creative designer) is willing to relent and get a third opinion on the matter.

How to Settle Creative Disputes?

If you are a business owner, you cannot just abandon your plan of printing banners and signs New York because the creative guy in the agency is a headless oaf!

In most cases, designers will not object to anything you say. They will get to work on whatever design put your finger on. This is not usually the best way of doing things as we have already mentioned at the beginning of this banners and signs New York guide.

You must try to reach an agreement over the design because that is the best way to make a great design that stands out from the rest of the crowd. However, if you see the atmosphere getting hostile, begin by lowering your stance and crediting the agency designer on his efforts. Usually this takes care of jared nerves and bruised emotions.

Reaffirm your goals once more. You should then take the key decision of finalizing a design, which involves all graphics, texts, colors and fonts among many other things. The design should be to your liking and serve your purpose. You have the option of walking out the door and finding a different banners and signs New York agency if you are not pleased with outcome of your discussions.

Banners and Signs New York Tip: It is helpful to have sample designs ready when you visit a banner design agency. This could be pictures taken by you, links on the internet or concepts drawn on paper!

Creating Your First Banners and Signs NY Advertisement

We often solicit the service of banners and sings NY when we need to create promotional material for our businesses. Non profit organizations, churches, hospitals and general people also need banners and signs once in a while, but the most frequent user of banners and signs are businesses. 

To make great ads with banners and signs NY, you will first need to come up with a really good message.  The message should be a gist of the purpose of your advertisement and should be consistent with your brand’s image. It often takes professionals in advertisement agencies to create good catch phrases, but if you want to save some money and yet have a good advertisement ready to be printed on Banners and Signs NY, you can do one of the following things. 

·        Ask for Help Online

Do you have an online presence? This is one of the many things that online communities (your fans and supporters) can help with if you have a website or a Facebook or Google+ page. If your business is not internet savvy; skip to the next method, otherwise read on.

Create a contest on your social page for creating the best slogan for your business. Lay out the rules and announce an end date to the contest. We all like incentives, so make the contest profitable for participants by announcing a prize. This could be a deep discount on one of your products or anything else which can help your business besides encouraging better participation. Prize money is often the best bait. 

Now, this social exercise has other big benefits. Not only will you have many useable slogans, your business will attract many eyeballs during the contest period. So for the cost of the incentive you get really good publicity and a great set of slogans which can be used not only in Banners and Signs NY, but also on social home pages and other promotional items such as T-Shirts and Caps! 

Remember to end the contest at least a week before you send the message to be printed. This will give you enough time to sort through the messages and decide on a good one. You will also have time to contact the winner and arrange for him/her to claim the prize. 

Special Tip: You can use this event for some more promotion. If you can persuade the winner to come and collect the prize, get someone to interview the winner. You can then put this on your social pages and promote a video interview on YouTube! If the winner declines to come over and collect the prize, ask him/her to post you a photograph of the winner with the prize and the banners and signs NY he/she helped create!

·        Engaging the Local Community

Supposing your business is not online even in 2012, you can pull in locally accessible resources to find a good slogan for banners and signs NY. For the purpose of illustration, we will assume that you are a car mechanic and you want to announce an entire month of discounts on your services! This is what you should do.

Start a month or two in advance and make sure you spread the word out about ‘The Slogan Making Contest’ to every patron who walks inside your shop. Get them to sign up on a special contest register and ask them to send in their entries by email, post or telephone before the last date of participation. 

Keep sorting through the best entries every weekend or fortnight and store the best ones somewhere safe. Remember to mark and entry on the special contest register. Once entries stop coming in get the best slogan and send it to be printed. When the first sample arrives, invite all participants (by calling them on their numbers from the contest register) and announce the winner there.

The best prize is almost always, you guess it right, money! For the rest who tried, let them enjoy a free car wash or oil change at $1! 

Conclusion

This example was for auto repair shops or car mechanics, but any small or medium business can use this method to get great publicity and a priceless slogan for the banners and signs New York which can be used to promote another event or a sale or a new branch opening.

Banners and Signs for Private Yachts and Boats

International Signs

The quaint world of seafarers is interesting. We get most of our international banners and signs NY from the old sailors who thought it best to have a set of symbols and signs in order to communicate with other ships, boats or yachts sailing in its vicinity. I must agree that the signs could not have been any clearer or intuitive. These banners and signs NY were first introduced in 1855, in later years, probably during the wars several more codes were added to the original set. Almost every nation follows the codes with the rare exception of a few countries which have a few alterations to the otherwise unanimous set of maritime banners and signs New York.

These flags have coded significance that are understood by sailors, below is a collection of all the naval insignias that are commonly used throughout the world. 

Courtesy Flags

If you are an American and you are chartering UK, you will have a version of the Union Jack as the courtesy flag. The courtesy flag is always flown from the starboard (right side) streamer. Usually the National Flag is flown on the stern (rear) of the boat, so the courtesy flag will be distinctly visible and separated from other insignias.

Requesting Customs Flag

A visiting vessel cannot use the courtesy flag unless it has been cleared by the customs department of the host country. During this period, the ‘Q’ flag (see picture above) is flown.

Local Signs

·        National Flags: This is the flag insignia of the country to which the vessel belongs. If the vessel is American, the national ensign can be the Bettsy Ross flag or the 50 star Old Glory. The Bettsy Ross flag is not flown when the vessel enters international waters, for this the Old Glory is preferred.

·        Private Banners and Signs NY: The vessels are registered to a club or an organization. Private banners made displayed in the starboard side are often burgees (flags with triangular incisions).

Where to Buy Banners and Signs NY?

Banners and flags used in maritime business must be made for the harsh conditions of the open oceans. Salty sprays, smoldering sun and strong winds can tatter a flag in months if not less. Always commission a flag maker known for its quality banners and signs NY.

Top 5 ideas where you can Use Custom Banners and Signs NY

1.      Political Events, Voting and Patriotic Gatherings

 

Order custom banners and signs NY with the logo of your favorite candidate to garner support and also to educate people of the changes and improvements your candidate intends to bring to the society. Voters are forgetful, so remind them of their pledges and promises as the day of polling approaches with large sized banners. Planning to celebrate a patriotic red letter day? Order banners and signs NY that has your emotions printed out loud.

2.      Parties, Picnics and Night Outs

 

What better way to announce the neighborhood that you are partying. Banners and signs NY on the gates and hanging over balconies will let people know that you are letting your hair down. Flag customization shops offer many themes and options to select from and customize. Celebrate your son’s graduation with a large shiny banner that says it all. 

3.      Religious Gatherings and Solemn Occasions

 

Do you administer a church? No one will understand the importance of welcoming believers better than you. Welcome your church members with banners and signs NY. This will let them know that you are excited to have them pour into your religious service. Take the opportunity to mention what they should expect from the day’s gathering. 

4.      Welcome and Good Bye Banners and Signs NY

 

Welcome banners can be generic or patriotic as you might have seen on occasions when soldiers fighting abroad return home. Since these are customizable, you can have these made in a variety of color or design. Good bye signs are also in the same category and can be customized like welcome banners and Signs NY. 

5.      Safety and warning Indicators

 

Do you run and business and have an obligation towards the safety and health of your customers? Banners and signs NY made specifically for alerting customers in a mall, inhabitants of a building or visitors in a museum. Warning signs are easy to read and easier to locate because they are made with the intention of being helpful rather than being fancy.

6.      Social Media and Marketing

 

The new age business wants a piece of the social media marketing slice and they are doing it by ordering social-media-optimized banners and signs with QR codes and NFC chips embedded in the signage. Order one for your business today and get ahead of your competition.

A Glimpse into the Most Common Banner Printing Techniques

Banner printing is an age old technique that has been around ages. Apart from a few basics, nothing much has changed over the years about banner printing NY techniques. Take a glimpse at some of the most popular banner printing NY methods.

1.      Hand Printing: Hand printing (sometimes: painting) is a traditional method of making banners. This lends a personalized touch to banner printing NY, but has a serious downside to it of making the process slow. Thus hand printing can be justified when the customer is willing to pay more and there isn’t a bulk order to deliver.

2.      Embroidery or Sewing: This is even more expensive than the last process, but makes for singular banners and designer posts which can be used for decoration. You would have to search diligently for not many artisans remain who expertise in this trade anymore. Majority of banner printing in New York is done using digital techniques.

3.      Digital Banner Printing: Developed in the nineties, digital banner printing is good when bulk orders have to be serviced. The costs of getting banners digitally printed are lesser than screen or hand printing. New developments in the printing technology and ink are making digitally printed banners more durable than hand painted ones.

4.      Vinyl Printing: For banners that do not need to stay long outside or last longer, vinyl banner printing NY is also an option. Vinyl graphics and letters are printed using a plotter and the pieces are cut and pasted on wrinkle-free plastic.

5.      Silk Printing: screen printing or silk printing is one of the oldest techniques of banner printing NY that is still used. The set up is so extensive and elaborate that printing a few pieces is not what the technique is meant for. Silk printed has its origin in the oriental world and some of the best specimens made during 960-1270 AD when the Song dynasty ruled over China.

Besides these there are other techniques such as dye-sublimation, perrotine, roller printer, stencil printing and ink jet printing on fabric. A banner printing NY company selects the desired technique for printing banners and signs NYC. However, the prices do vary largely based on these methods and you will have to select the one that makes sense to your in terms of quality and price.

Why Choosing a Local Company for Banner Printing ?

Why do people choose banner printing for advertisement? The reason is fundamental, humans respond to large colorful objects far better than smaller objects. There is no denying the fact that video ads are potent enough to catch the attention of all and sundry, however, one should not write off banner printing ads yet. On the contrary, this mode is becoming more popular in times of economic turmoil. With everybody trying to shave off a few cents on every deal, banner ads seem like the right choice.

   Banners Printing Advantages

As already pointed out, the primary advantage of banners printing is price, cost or returns on investment, whatever you want to call it. With banners, you spend less and reap better benefits.

·         Banners are highly conspicuous. These just jump out at customers. With these, a business cannot miss the opportunity to advertise its products.

·         Banners are easy to shift, port or replace. Unlike other promotional tools, banner printing gives a business the space to detail the aspects of the products, thus empowering the consumer with information to make better decisions.

·         These are far more durable than it seems on the surface. Fonts, colors and designs are used to reflect the company’s logos and design preferences. There is virtually no end to the design schemas that a business can opt for.

·        Full color Banners are inexpensive, but very effective at getting the message across. They help retain focus on the core products that need promotion. 

   Types of Banners Printing

Common banner types are listed below.

    1.       PVC Banners

 2.       Vinyl Banners

 3.       Mesh Banners

 4.       Roll Up Banners

 5.       Stickers

Among the advantages of choosing local companies, the first is cost control. With local establishments, you can keep a tab on the expenses. The second advantage is the feasibility of a face-to-face meeting. There are times when personal interactions do help in understanding the dynamics.

As a client, you can drop by the banner printer and peruse through samples. Similarly, you can invite the designer to come over and discuss the opportunities that banner printing can provide.

Warnings

There is little doubt that gaudy colors catch attention faster than sober, gentler banners, but that being said, a poor ad will catch attention only to disgust the consumer (viewer)! The second issue is the placement of the custom banners. You might have to take into account the demography and tap into the information to appeal to the viewers.

Artflag, New York provides express expert services in banner printing. Here is where you can peep into their website. 

Guidelines to Making Compelling Banners and Signs

Haven’t you driven by a restaurant at night and wondered at the brightly shining banners and signs hanging in the foreground, while people hang around eating a late night meal or drinking beer?

Did you ever notice that these banners and signs, particularly of motels and restaurants are visible from miles away if not further away? The reason for that is the owner’s need to advertise and promote his business as best as he can. 

Promoting an existing business or a new start up becomes easier with banners and signs. Advertising on TV and online is important, but when it comes to letting people know about your gig, nothing can beat old good neon & fluorescent lights. Very few positioning tools are as cost effective as these are. Businesses use these to advertise upcoming events, announce grand openings and get the word out on new products or services. Banners and signs can be tailor made for businesses, which count on footfalls to thrive. 

According to the philosophy of ‘Bootstrapping’ propounded by Jeffrey R. Cornwall, the banners and signs have to confirm to a few guidelines to be truly effective. We have simplified those few points here.

1.       The wordings should be simple and lucid.

2.       Texts and graphics should be visible to motorists driving past.

3.       Typographical errors and superfluous sentences should be eliminated.

4.       Using clichés to cheat viewers do not help.

5.       Illuminating banners and signs at night drives sales.

A potential customer should have fun looking at the advertisement. Try to change the ads on a regular basis if possible and keep your customers guessing. Everybody loves a little surprise.

Common Mistakes

Never push the law. There are rules in place to regulate how advertisements are displayed. Consult with an expert to know what rules are applicable in you targeted region. Avoid extreme graphics, these turns off customers. Educated customers make choices based on several factors; poor visuals will not help you achieve anything.

Small businesses are taking advantage of banners and signs to attract attention towards their services and products. Give your business a shot in the arm, contact Artflag. 

Custom Banners Printing and Its Benefits

Business success mostly depends on marketing and advertising. Customers should be familiar with the promotion of a service and its product in a decent approach. There are actually different numbers of techniques and processes available, by which the marketers are spreading their publicity to the customers. For example, one can use banners to spread out the message of marketing to their audience and customers.

It is a very common and easy task to print a banner. Normally there are different types of banners printing . But two types of banners printing are most commonly used; the one is vinyl banner printing and the other one is custom banners printing.

Poly vinyl chloride, which is also known as PVC is the raw material of vinyl banners. These materials are long lasting. They are not damaged by weather when they are in unfavorable condition. A special type of inkjet printer is used to print vinyl banners. The inkjet printer uses ink, which is semi solvent. This type of ink is comfortably used, because it does not fade up quickly. Vinyl banner printing requires a short period of time to be executed and the cost is very low.

Another type of banners printing is custom banners printing, which is generally used for individual needs. These types of banner printing are very well known because of their characteristics. These banners can easily be put anywhere you want to put them. Custom banners are easier to handle than vinyl banners. They cannot be broken down very easily. Numerous special fabrics that can make the banners stronger are used for this purpose. The banner size depends on the marketing message requirements. You can fix the color as well as the shape of these banners. These banners are also very cheap to produce and take less time to make.

 People who are related to the business prefer custom banner printing to make connection or communicate with their existing customers. Actually the custom banners offer good attraction to the customers and that is the reason why most business people like these types of banners. These types of banners gain the attention of the customers in every busy place with great ease. It can be said that custom banners are the best media to promote the products to the customers, as most of the businessmen include these banner types in their business policy.

This type of banner provides many ways to mark different ideas.

Custom banners printing separate you from your competitors on the market. One can easily do anything they want with custom banner printing. The designer helps the client to choose the color, size, images, design elements, etc for making a good custom banner.